2010 Highlights: Commitment to Culture and Clients Fuel 37% Revenue Increase
As we recently put the final touches on a press release announcing highlights of WCG’s past year, I was struck by the long list of accomplishments we collectively achieved (click here to read the full...
View ArticleThe Social Network, my old apartment, and becoming Digital Agency of the Year
For anyone who’s seen the recent film, The Social Network, there’s no denying that social media and digital tools are changing… have changed… the way that we communicate. In many ways, the Facebook...
View Article“Jim and The Marin Mommies” and Other Mother’s Day Musings
This past week while my wife was on a short three-day trip to New York City, I was forced to juggle and balance the duties of running our growing, vibrant firm while also getting my growing, vibrant...
View ArticleTectonic Changes in the Market: Bring it on!
Recently I spoke with the Council of Public Relations (PR) Firms about how well PR firms are positioned to adapt to market instability and change. As their blog points out, while pervasive instability...
View ArticleAgencies must ‘adapt or die’ to stay relevant
This is the first in a three part discussion previously featured in PRWeek’s Insider Blog Series which explores the idea that agencies must ‘adapt or die’ to stay on top of the game. Early in the Brad...
View ArticleVariety of talents needed for changing media world
This is the second in a three part discussion previously featured in PRWeek’s Insider Blog Series which explores the idea that agencies must ‘adapt or die’ to stay on top of the game. PR firms need to...
View ArticleThe time for PR to adapt is now
This is the third in a three part discussion previously featured in PRWeek’s Insider Blog Series which explores the idea that agencies must ‘adapt or die’ to stay on top of the game. In 2005,...
View ArticleNew People Tapped to Enhance Content Strategy, Workflow Systems and Global...
I regularly speak and write about change, adaptability and innovation, and try to live by these ideals daily. “Adapt or Die,” the title of a recent blog I posted, are words that continue to drive...
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Spike Jones is in Da House
I’ll just get right down to it: Spike Jones has joined WCG. And we’re thrilled. Why is this significant for WCG? Because Spike’s got real word-of-mouth marketing (WOM) chops –not just because he talks...
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Introducing W2O Group
I am excited about formally announcing the creation of W2O Group, which will become the newly-formed parent company of WCG and two new firms, Twist and W2O Ventures. This network of complementary...
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Breakthrough in [W2O] Group: Medical Marketing & Media Top 100 Agency...
This recognition and write up from MM&M marks a new milestone in our evolution as a firm. This is the first time we have been listed in this Agency of Record round up because we are now being...
View ArticlePR firms will thrive in big data, new media age
The paragraphs below are excerpted from my recently-posted article in PR Week: —————————— I recently contributed to another PR Week OpEd that asked the question: What is the most important way in...
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W2O Group’s Center for Social Commerce Is Open for Business
This is truly a special day for my company, W2O Group, and my alma mater, Syracuse University. The reason why is because today I am proud to announce the creation of a new center for social commerce....
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Creating W2O Digital and Expanding our Austin Presence
In yet another step to strengthen its foothold in digital hotbed Austin, TX, and continue building the agency of the future, I am excited today to announce that W2O Group will combine Austin-based...
View ArticleWelcoming BrewLife to the W2O Group Family
The title of Neil Young and Crazy Horse’s famous album, Rust Never Sleeps, aptly describes what we are doing here at W2O Group these days. If you missed it, we announced the launch of our new Social...
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Designing the Agency of the Future
If you’ve been following us over the last couple of years, you’ll notice that we’ve talked a lot about “creating the agency of the future.” This has come not only in the form of interviews and blog...
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2012 Was a Banner Year for W2O Group
Sometimes, it’s hard not to take a look back and say, “wow!” After last year’s accomplishments, I was pleased with where we were but with 2012 in our rear view mirror, I realize that we were just...
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Up With Our People… In London Too!
UPDATED 3/19/13 Living by our mantra of failing fast and recognizing and rectifying mistakes quickly and transparently, I inadvertently and absent-mindedly did not list our London office promotions —...
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Time to Take the “Social” Out of Social Media
The Dow drops precipitously based on a single Tweet; the Boston bombing perpetrators are identified and caught rapidly in part due to FB and Twitter posts and citizen action; even better yet funds are...
View ArticleThe Positive Future of the Health Practice at W2O Group Companies
Over the past several years, the success of our Health Practice has enabled us to diversify and develop new practices, offerings, clients, companies and leaders. Despite many changes and our continued...
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